Airtel Rwanda pledges to join RNP to extend Gerayo Amahoro Campaign

Airtel Rwanda, the leading telecom company, has taken a decisive step towards promoting road safety by pledging to collaborate with the Rwandan National Police (RNP) in extending the Gerayo Amahoro Campaign.

This joint initiative seeks to educate people on responsible road usage, effectively preventing accidents.

Startling figures from the RNP reveal that individuals aged between 29 and 32 account for 18% of road accidents, while those between 33 and 37 are involved in 20% of incidents.

The event was held at Airtel Money’s headquarters in Kigali on a Friday, with esteemed attendees such as CP John Bosco Kabera, the RNP Spokesperson, and ACP Gerard Mpayimana, the Commissioner for Traffic and Road Safety, along with the Airtel Rwanda staff.

During the event, Airtel Rwanda employees received comprehensive education on road safety precautions and behaviors that can help drivers avoid accidents caused by carelessness. These encompassed crucial reminders such as ensuring clear auditory perception, maintaining unobstructed vision of the road and surroundings, and practicing proper arm function, all while avoiding any distractions.

Indrajeet Singh, the Chief Commercial Officer at Airtel Rwanda, expressed appreciation to the RNP for their enlightening session and reiterated the company’s wholehearted commitment to supporting the extension of the Gerayo Amahoro campaign. He further disclosed that even those employees unable to attend the initial session would be educated, and the telecom company would leverage diverse channels, including social media platforms, to reach a wider audience and maximize the campaign’s impact.

CP John Bosco Kabera emphasized that the campaign’s efforts extended beyond public spaces, as they also engaged with workplaces to ensure no one misses the crucial safety messages. He stressed that adherence to road safety measures must be a collective responsibility, and complacency should have no place in this endeavor.

The global toll of road accidents, claiming over 1.3 million lives annually, remains a serious concern. Africa alone sees approximately 28 out of 100,000 people losing their lives to accidents, and Rwanda, with 5.2 fatalities per 100,000 individuals, is not immune to this tragic reality.

Recognizing their role as influential stakeholders, Airtel Rwanda’s employees vowed to exercise greater caution, contributing to the prevention of road carnage and fatalities. The police authority echoed the sentiment, urging all road users to exercise responsible practices to reduce accidents and preserve lives.

Through this resolute partnership between Airtel Rwanda and the RNP, the Gerayo Amahoro Campaign shines as a beacon of hope, illuminating the path to safer roads and a more secure future for all Rwandans. With their concerted efforts, this joint initiative endeavors to create a society where road safety is a priority, ultimately saving countless lives and building a stronger, more responsible community.

PM